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Commercialisation

 Through Commercial Operations, KSCADC aims to address the most critical challenges in the post-harvest management of fish through an innovative business model. Here the long standing challenge of fish wastage to the tune of 20-30% of fish catch as trash and spoilage is transformed, into an opportunity for value addition. This in turn will increase the income of fisher folk, provide employment to Self Help groups and entrepreneurs and augment the nutritional value of food products offered to consumers.

KSCADC and Central Institute of Fisheries Technology (CIFT) under the National Agricultural Innovative Project (NAIP) have come together to create a brand of value added products called Fish Maid, which has yielded excellent feed back during test marketing. KSCADC is establishing a chain of 100 kiosks throughout Kerala for marketing of Fish Maid products, dried fish and dressed fish products which will be supported by excellent packaging, marketing and promotional support.

   

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